Google Auto-Suggest = Google Auto Destruct
Google’s Auto suggest (also called AutoComplete) function can be incredibly damaging to a person or brand. In may cases, Google suggests words such as “scam” and “reviews” and “complaints” in association with a brand or persons name, such as the following example:
According to Google, as much a 64% of search users will choose an auto suggest from the pop-up list, rather than completing their original search phrase.
These auto suggestions are based on real searches and one of the factors that determine the suggestions is the search popularity. But research has shown that the Google AutoComplete is also drawn to negativity.
Request Removal of Offensive Google Autocomplete Predictions
In the above example, neither “reviews” nor “complaints” would be considered offensive in a take-down request. But these suggestions by Google demonstrate how businesses today stand or fall by Google.
Google has been sued on several occasions because of defamatory auto suggest results appearing through this function. Google has lost in some countries, but not in the United States.
If there are illegal or offensive autosuggestion terms appearing when your name, or brand is Googled, then Google does provide a form to submit a removal request from the Auto Suggest library. Although, as per Google’s normal track record with Internet defamation, we do not hold out a lot of hope that they will approve your request. But if you want to give it a try, you can find the form here.
How to check your Google Auto Suggest:
• Simply visit the Google search engine for your country (USA = Google.com, Australia = Google.com.au etc) and begin typing your business or personal name, look at the pop-up suggestions, and make sure you try each one to see how bad the results are.
• Ask us: Contact us and we will provide you a free, deep audit analysis, of Google Auto-Suggest queued terms for your business or personal name. We can see much deeper than the results displayed in the method described above.
If Google will not remove the auto suggest phrase from the drop-down display, you can mitigate the damage being done to reputation by taking control of the resulting search engine result pages (“SERPs”). To begin this process, and to the orders suggest phrase that is causing difficulties in the field below